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Ask
anyone why they like the Grand Rapids area and one comment among
the various responses will be, "Grand Rapids is a great place to
raise a family."
Grand Rapids Family Magazine
"knows its audience and is extremely reader-friendly. The inside
pages
really have a sense of where the magazine lives and whom it is
writing for. It is a great piece of work (where) readers can
find
some uncommon wisdom."
ó Northwestern University
Medill School of Journalism
Grand Rapids Family Magazine creates
an environment that provides our advertising customers a caring
approach to reach their customers. The editorial content is healthy,
nurturing, educational, entertaining and informative.
Grand Rapids Family Magazine is a
unique resource for parents, educators, professionals and service
providers, supplying information on what to do and where to go in
cities and neighborhoods throughout West Michigan.
Grand Rapids Family Magazine regular
features include enlightening and humorous columns, stories that
explore and report on private schools, charter schools, public schools,
home school, eating disorders, anger, athletics, kid camps, family
camps, camping, cruising, health care, pet care and myriad issues
confronted and discussed among today's Grand Rapids families. Additionally,
each issue features a family calendar of events, practical advice
for parents, reviews of books, movies and plays and much more.
Frontlines Timely information that
includes resources, product reviews and other tidbits.
Education Monthly updates on learning
styles, charter schools, public schools, private schools, colleges
and universities, early-learner programs and much more.
Family Health Monthly column for
living a healthier lifestyle.
Media Guide and General Advertising Rates
Contact Kristi Gorno at (616) 459-3131
or emai: kgorno@geminipub.com.
2012 Editorial Calendar
Monthly Columns, General Interest News and Briefs
| January
Editorial: Health & Fitness
Advertising Special Focus: Healthy Living Guide
Grand Traveler: Winter Excursions
Advertising Space Reservation and
Materials Due Deadline: November
21, 2011
February
Editorial: Dental Health Month
Advertising Special Focus: Dentists Guide
Grand Traveler: Family Escapes
Advertising Space Reservation and
Materials Due Deadline:
December 19, 2011
March
Editorial: Annual Camp Issue
100th Anniversary, Girl Scouts of America
Advertising Special Focus: Camp Guide
Grand Traveler: Chicago/Southern Michigan
Advertising Space Reservation and
Materials Due Deadline: January 23, 2012
April
Editorial: The ‘Green” Life
Special Advertising Focus: Green Guide
Grand Traveler: Grand Traverse
Region
Advertising Space Reservation and
Materials Due Deadline: February 20, 2012
May
Editorial: Early Education; Mother’s Day
Special Advertising Focus: Summer Activity Guide
Preschool/Daycare Directory
Advertising
Space Reservation and
Materials Due Deadline: March 19,
2012
June
Editorial: Baby Issue; Father’s Day
Advertising Special Focus: Baby Guide /Pediatricians
Grand Traveler: Lakeshore – Grand Haven to Ludington
Advertising Space Reservation and
Materials Due Deadline: April 23, 2012
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July
Editorial: Made in Michigan
Advertising Special Focus: Farmers Markets Resource Directory
Grand Traveler: Mackinac/Straits, Upper Peninsula
Advertising Space Reservation and
Materials Due Deadline: May 21,
2012
August
Editorial: Back to School
Advertising Special Focus: Consignment/Resale Shops Directory
Grand Traveler: Southwest Michigan
Advertising Space Reservation and
Materials Due Deadline: June 25,
2012
September
Editorial: Education/Life Enrichment
Grandparent’s Day
Advertising Special Focus: Extra Curricular Activity Directory
Grand Traveler: Fall Festivities & Destinations
Advertising Space Reservation and
Materials Due Deadline: July 23, 2012
October
Editorial: Technology & Cyber Safety
Advertising Special Focus: Grand Resource Guide
Grand Traveler: Fall Festivities & Destinations
Advertising Space Reservation and
Materials Due Deadline: August 20, 2012
November
Editorial: College Planning/New Careers
Advertising Special Focus: Winter Activity Guide; Holiday Party Planner
Advertising Space Reservation and
Materials Due Deadline: September 24, 2012
December
Editorial: Arts & Entertainment
Advertising Special Focus: Arts Guide
Grand Traveler: Winter Escapes
Advertising Space Reservation and
Materials Due Deadline: October 22, 2012 |
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Special Note: In
the event camera-ready materials or proofed materials arrive
after the materials due date,
a $75.00 service charge will be incurred by the advertiser for
late changes.
Digital Advertising Specifications
All advertising should be provided in a digital format. The preferred format for black & white or four-color digital advertisement is hi-res Adobe Acrobat PDF file format (version 4.0 PDF 1.3 compatible). All fonts and images must be embedded. If possible, use the PDFX1a specification to prepare your file.
All images embedded in files must be a minimum of 240 ppi (pixels per inch) or 240 dpi (dots per inch). Color images must be CMYK. Files containing RGB or LAB images will not be accepted.
Color lasers or low quality ink jet prints are not acceptable for color guidance. Advertisements supplied to Grand Rapids Family Magazine without an acceptable color proof will be printed to SWOP standards. The printer and/or publisher cannot be held liable for color complaints when files are submitted without an acceptable color proof.
Send digital files via e-mail (production@geminipub.com). Must include the advertiser name, publication name (Grand Rapids Family Magazine), the date of publication, and the name of your sales representative in the body of your email or letter.
Policies
Frequency discounts earned by contracting, in advance, for the desired frequency to be run during the contract year. Contracts must be completed within one year of first insertion.
Commission/Discount of 15% to any Client/Recognized Agency that supplies a print-ready advertisement (See under production specifications for definitions of print ready). Ads designed/produced by the publisher not subject to any commission/discount.
Payment terms for credit-approved Clients/Agencies are net 10 days from date of invoice. Credit terms are available upon approval from Publisher’s credit department. A credit application must be completed and submitted one week prior to closing date. Client may submit an approved current and complete Dun & Bradstreet report (not just a rating). One-time advertisers awaiting credit approval, cash in advance. All other categories, cash in advance. Cash discount of 5% for annual contracts of six or more insertions if paid in advance prior to first insertion deadline.
Production charges are in addition to space charges. Corrections subject to charges when the responsibility of the Client/Agency. Any alterations or consultation services necessary to convert ads to either size, color or to meet printing specifications subject to charges. Advertising submissions that require consultation services with the Gemini Publications Design & Production Department staff are subject to additional charges, which will be separately itemized on billing invoices. The current rate for consultation by phone, fax, email, or in person is $75/hour.
Clients and agencies are held liable jointly and severally for all advertising charges. No credit will be extended for any advertising orders or space reservations that claim sequential liability.
Acceptance of all advertisers and copy is subject to approval by publisher. No space may be purchased for resale. Publisher is not liable for damages if, for any reason, he fails to publish an advertisement. All advertisements are accepted and published by Publisher upon representation that Client/Agency is authorized to publish entire contents and subject matter thereof. Advertising which simulates editorial content must include word Advertisement above and/or below. Borders around all advertisements, except bleed. Publisher not responsible for materials left unclaimed for more than one year from date of insertion. If copy is not furnished by the closing date as contracted for Publisher reserves the right to repeat last regular ad order and/or charge Client/Agency for minimum space required under the contract. Publisher will not be bound by conditions, printed or otherwise, on contracts, order blanks or instructions when such conditions conflict with it’s policies.
Short rate billed at the earned rate to Clients/Agencies who do not complete contract schedules. Credits earned during contract year applied to future billing for space. No cash rebates.
Service charges billed on all receivables over 30 days at the rate of 1% per month. Billing date — 25th of month preceding issue month (cover date). Billing date and service charge rate subject to change.
Advertising designed and produced by Grand Rapids Family Magazine and/or Gemini Publications is exclusively for use in its publications and production charges cover only that use. Any other uses will result in applicable creative agency user fees.
Special Positions: Regular rates plus 15%, as available. Inserts available, call for prices.
Late Charge: A late charge of $75.00 will be assessed to the advertiser if print-ready materials are not provided on deadline.
Cancellations: Not accepted after the advertising space reservation deadline. Advertising of last insertion will be run if copy isn’t received by specified closing date.
Space & Materials Deadlines: Please refer to Editorial Calendar.
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