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Ask
anyone why they like the Grand Rapids area and one comment among
the various responses will be, "Grand Rapids is a great place to
raise a family."
Grand Rapids Family Magazine
"knows its audience and is extremely reader-friendly. The inside
pages
really have a sense of where the magazine lives and whom it is
writing for. It is a great piece of work (where) readers can
find
some uncommon wisdom."
— Northwestern University
Medill School of Journalism
Grand Rapids Family Magazine creates
an environment that provides our advertising customers a caring
approach to reach their customers. The editorial content is healthy,
nurturing, educational, entertaining and informative.
Grand Rapids Family Magazine is a
unique resource for parents, educators, professionals and service
providers, supplying information on what to do and where to go in
cities and neighborhoods throughout West Michigan.
Grand Rapids Family Magazine regular
features include enlightening and humorous columns, stories that
explore and report on private schools, charter schools, public schools,
home school, eating disorders, anger, athletics, kid camps, family
camps, camping, cruising, health care, pet care and myriad issues
confronted and discussed among today's Grand Rapids families. Additionally,
each issue features a family calendar of events, practical advice
for parents, reviews of books, movies and plays and much more.
Frontlines Timely information that
includes resources, product reviews and other tidbits.
Education Monthly updates on learning
styles, charter schools, public schools, private schools, colleges
and universities, early-learner programs and much more.
Family Health Monthly column for
living a healthier lifestyle.
Pop Life The other side
of parenting by Dwight Hamilton.
A look at the 55,200 monthly readers of Grand
Rapids Family Magazine:
| Female |
92% |
| Own Home |
63% |
| Married |
77% |
| Attended College |
62% |
| Employed |
63% |
| Average Age |
38 |
| Children Per Household |
1.9 |
Pulse Research, November 2005
General Advertising Rates
Contact Randy Prichard at (616) 459-4545
or email rprichard@geminipub.com.
2008 Editorial Calendar
Monthly Columns, General Interest News and Briefs
| January
Education: Regional Choices
The List: Fitness Centers
Marketing: Education & Education Enrichment Guide
Education Fair – January 19
Grand Rapids
Family Grand Traveler: Boyne,
Petoskey and Harbor Springs
Advertising Space Reservation and
Materials
Due Deadline: December 3, 2007
February
Annual Camp Issue
The List: Top Spring Break
Destinations
Marketing: Camp & Summer
Adventure Guide
Camp Expo — February 16
Grand Rapids Family Grand Traveler: Chicago
Advertising Space Reservation and
Materials
Due Deadline:
January 2, 2008
March
Dental Health
The List: Top Local Dentists
Marketing: Dentists: Profiles
Grand Rapids Family Grand Traveler: Battle Creek, Kalamazoo
Advertising Space Reservation and
Materials
Due Deadline: January 28, 2008
April
Child Care: How to start a day care facility
The List: Accredited Day Care
Providers
Marketing: Back Yard Fun Guide
Grand Rapids Family Grand Traveler: Grand Traverse Region
Advertising Space Reservation and
Materials
Due Deadline: February 25, 2008
May
Summer Fairs and Festivals
The List: County Park/Beach
Guide
Marketing: Summer Activity
Guide and Mother’s Day Gift Guide
Advertising
Space Reservation and Materials
Due Deadline: March 24, 2008
June
Baby Issue
The List: Baby Names
Marketing: Physicians: Profiles,
Father’s
Day and Baby Gift Guide
Grand Rapids Family Grand Traveler: Pentwater,
Silver Lake and Ludington
Advertising Space Reservation and
Materials
Due Deadline: April 28, 2008
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July
Home Efficiencies: Environmental
and Energy Savings
The List: Green” Advisory
Group
Marketing: Back Yard Fun Guide
Grand Rapids Family Grand Traveler: Straits area and Mackinac Island
Advertising Space Reservation and
Materials
Due Deadline: May 26, 2008
August
Early Education: Ages and Stages
The List: Top Selling Educational
Materials
Marketing: Consignment Store
Guide
Grand Rapids Family Grand Traveler: Southeast Michigan
Advertising Space Reservation and
Materials
Due Deadline: June 23, 2008
September
Back to School
The List: Tutoring Centers
Marketing: After-School Activity Guide
Grand Rapids Family Grand Traveler: West Michigan
Advertising Space Reservation and
Materials
Due Deadline: July 28, 2008
October
Pet and Pet Care
The List: Pet Adoption Centers
Marketing: Party Guide
Grand Rapids Family Grand Traveler: Grand Traverse Region
Advertising Space Reservation and
Materials
Due Deadline: August 25, 2008
November
Tweens and Teens
The List: Cyber Safety Tips
Marketing: Adoption & Foster
Parenting, Therapists: Profiles | Holiday Gift Guide
Advertising Space Reservation and
Materials
Due Deadline: September 29, 2008
December
Holiday Issue
The List: Service Agencies
Marketing: Eye Care: Professional
Profiles and Holiday Gift Guide
Grand Rapids Family Grand Traveler: Frankenmuth
Advertising Space Reservation and
Materials
Due Deadline: October 27, 2008
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Special Note: In
the event camera-ready materials or proofed materials arrive
after the materials due date,
a $75.00 service charge will be incurred by the advertiser for
late changes.
Policies
Frequency discounts earned by contracting, in advance, for the
desired frequency to be run during the contract year. Minimum
rate holder
for larger units—1/16 page. Contracts must be completed within
one year of first insertion.
Commission/Discount of 15% to any Client/Recognized Agency that
supplies a camera-ready advertisement (See under production specifications
for definitions of camera ready.). Ads designed/produced by the
publisher not subject to any commission/discount.
Payment terms for credit-approved Clients/Agencies are net 10 days
from date of invoice. Credit terms are available upon approval from
Publisher’s credit department. A credit application must be completed
and submitted one week prior to closing date. Client may submit
an approved current and complete Dun & Bradstreet report (not just
a rating). One-time advertisers awaiting credit approval, cash in
advance. All other categories, cash in advance. Cash discount of
5% for annual contracts of six or more insertions if paid in advance
prior to first insertion deadline.
Production charges are in addition to space charges. Corrections
subject to charges when the responsibility of the Client/Agency.
Any alterations necessary to convert ads to either size, color or
to meet printing specifications subject to charges.
Clients and agencies are held liable jointly and severally for
all advertising charges. No credit will be extended for any advertising
orders or space reservations that claim sequential liability.
Acceptance of all advertisers and copy is subject to approval by
publisher. No space may be purchased for resale. Publisher is not
liable for damages if, for any reason, he fails to publish an advertisement.
All advertisements are accepted and published by Publisher upon
representation that Client/Agency is authorized to publish entire
contents and subject matter thereof. Advertising which simulates
editorial content must include word Advertisement above and/or below.
Borders around all advertisements, except bleed. Publisher not responsible
for materials left unclaimed for more than one year from date of
insertion. If copy is not furnished by the closing date as contracted
for Publisher reserves the right to repeat last regular ad order
and/or charge Client/Agency for minimum space required under the
contract. Publisher will not be bound by conditions, printed or
otherwise, on contracts, order blanks or instructions when such
conditions conflict with it’s policies.
Short rate billed at the earned rate to Clients/Agencies who do
not complete contract schedules. Credits earned during contract
year applied to future billing for space. No cash rebates.
Service charges billed on all receivables over 30 days at the
rate of 1% per month. Billing date - 25th of month preceding issue
month (cover date). Billing date and service charge rate subject
to change.
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