Gemini Publications has discontinued operations for Grand Rapids Family Magazine
Gemini Publications has discontinued operations for one of its publication titles. The Grand Rapids-based media company made the announcement as part of its 2016 organizational planning process.
John Zwarensteyn, Gemini Publications President, CEO and Publisher, said the company will redeploy talent and resources to its other higher-value publication properties. Zwarensteyn said Gemini expects minimal in restructuring costs as a result. Staff have been reassigned to other responsibilities within the Company.
The popular family activity guide will be added to monthly Grand Rapids Magazine.
Grand Rapids Family Magazine is one of several Gemini Publications titles. Other titles are Grand Rapids Magazine, Grand Rapids Business Journal, Michigan Blue Magazine and Michigan Golf Magazine. The Company also operates a custom publications division.
Grand Rapids Family Magazine served parents and families in the Grand Rapids/West Michigan area. Gemini Publications launched the parenting publication in 1989, after a local Grand Rapids Publisher, Metropolitan Parent, had closed its doors and ceased publishing. The new Gemini publication was named Grand Rapids Parent Magazine, and the first issue was published in April, 1989. It was renamed Grand Rapids Family Magazine in April, 1999.
Though the title has had steady sales, Zwarensteyn said it has not grown, nor has it performed as well as we had hoped. “It’s a competitive market, and for us it was a title that never really achieved the scale we had planned for it,” Zwarensteyn said.
Over the years, Grand Rapids Family Magazine was considered one of the top regional parenting publications in the country, having earned over 100 national and regional editorial and design awards over the 26 years of its existence. It was a 13-time winner of the prestigious Parenting Publications of America General Excellence Award as the best parenting publication in America and Canada. It clearly was a favorite of local families and family agencies.
The Fall, 2015 issue, publishing date - September 1, 2015, marked the final edition.